TROOVE

Troové is a fictional project aiming to answer the shoe industry continuous disregard towards bigger shoe sizes, often ending at a size 41. It is especially prominent with high heels; Troové functions as a commercial solution to that issue inspired by a personal work of mine by the name “Stop Making Tiny Shoes”. An e-commerce platform solely selling high heels shoes past a size 42. In addition to the branding and strategy for Troové, I created the visualization of a prototype for an interactive web shopping experience.